Biyu Goma sha ɗaya Carnival Siyayya yana nufin ranar haɓaka kan layi a ranar 11 ga Nuwamba kowace shekara.Ya samo asali ne daga tallata kan layi da Taobao Mall (Tmall) ya yi a ranar 11 ga Nuwamba, 2009. A lokacin, adadin ƴan kasuwa masu shiga da yunƙurin haɓaka suna da iyaka, amma canjin ya wuce yadda ake tsammani, don haka 11 ga Nuwamba ya zama ƙayyadaddun kwanan wata. don Tmall ya riƙe babban ci gaba.Double goma sha daya ya zama taron shekara-shekara a masana'antar cinikayya ta yanar gizo ta kasar Sin, kuma sannu a hankali yana shafar masana'antar cinikayya ta intanet ta kasa da kasa.
A ranar 27 ga Oktoba, 2021, Hukumar Watsa Labarai da Sadarwa ta Ma'aikatar Masana'antu da Fasahar Watsa Labarai ta bayyana cewa Ma'aikatar ta gudanar da wani taron jagoranci don daidaita halayen tallan SMS guda biyu na dandamalin kasuwancin e-commerce, wanda ke buƙatar dandamali na e-commerce. kar a aika saƙonnin rubutu na talla ba tare da izini ko buƙatar masu amfani ba.A ranar 4 ga Nuwamba, kungiyar masu amfani da kayayyaki ta kasar Sin ta ba da wata tunatarwa: "Farashin 11" biyu na iya zama mafi tsada a duk shekara, kuma an tsara maki shida don jawo hankalin masu amfani.A ranar 8 ga Nuwamba, Xinhua Finance da Suning Tesco sun fitar da rahoton haɓaka masu amfani da "Biyu goma sha ɗaya".
Wani sabon canji na Double 11 a cikin 2021 shine cewa masana'antu da yawa sun zaɓi ƙaddamar da sabbin samfura akan Biyu 11. Samfurin samar da kai tsaye daga asalin yana kawo sabbin dama don haɓakawa da canza masana'anta a cikin masana'antar, kuma yana gamsuwa da ƙari. ƙarin Kula da bukatun masu amfani waɗanda suke da tsada.
Bikin siyayya
Tun lokacin da Tmall ya ƙaddamar da bikin cin kasuwa na "Double Eleven" a cikin 2009, wannan rana ta zama ainihin liyafar cin kasuwa ta ƙasa.
Ƙarfin "Double Eleven"
Ana iya ganin hargitsi na "Double Eleven" daga yakin talla na 'yan kasuwa.Gidan yanar gizon e-commerce ya sanya rukunin tallace-tallace tare da taken "slap a fuska" a cikin kafofin watsa labarai da yawa.Taken ya hada da "jiran isar da sako na tsawon rabin wata", "50% rangwame don siyan kayan karya", da "mummunan bita da aka buga da naman mutum" abun ciki, wanda kai tsaye yana nufin farashin fafatawa a gasa Inflated, jinkirin bayarwa, tallace-tallace na jabu akan dandamali, gimmicks a talla, da samar da bayanai ta hanyar swiping oda.A haƙiƙa, waɗannan matsalolin sun kusan zama matsala ta gama gari a fagen kasuwancin e-commerce.
Ya kamata a lura da cewa tare da ƙara matsananciyar gasa tsakanin manyan kamfanonin e-commerce, gaban "Double Eleven" ya kasance kusan wata guda.Ko da yake wannan ita ce dabi'ar 'yan kasuwa na kwatsam, gasa mara kyau ta haifar da sakamako mara kyau: A gefe guda, sha'awar jama'a yana ƙara haɓaka da haɓaka;a daya bangaren, amincewar masu amfani da shafukan yanar gizo na kasuwancin e-commerce ya wuce gona da iri.Bugu da kari, yana haifar da cikar masana'antar isar da kayayyaki, marufi da yawa, kariya mara muhalli da sharar gida.
Canja yanayin
Wani sabon canji na Double 11 a cikin 2021 shine cewa masana'antu da yawa sun zaɓi ƙaddamar da sabbin samfura akan Biyu 11. Samfurin samar da kai tsaye daga asalin yana kawo sabbin dama don haɓakawa da canza masana'anta a cikin masana'antar, kuma yana gamsuwa da ƙari. ƙarin Kula da bukatun masu amfani waɗanda suke da tsada.
A cikin wannan biki na musamman, Winpal shine masana'anta na POS printer, label printer da na'urar buga wayar hannu, domin godiya ga abokan cinikinmu masu daraja waɗanda a koyaushe suke tallafa mana, mun ƙaddamar da haɓakar Double Eleven.Yawancin kayan siyar da zafi suna kan siyarwa, da fatan za a tuntuɓe mu don cikakkun bayanai.
Lokacin aikawa: Nuwamba-13-2022